via gothamist.com
At it’s simplest level, it’s a quick joke meant to give commuters something to smile about while they’re waiting for the subway, coming off from a long day at work, or getting stabbed on the D train. And that’s certainly how it started. But for me it’s evolved into part of this broader movement of subverting advertisements. Especially in New York, where we’re bombarded with ads everywhere we go, it feels more and more like we’re part of a one-sided conversation. We’re getting these ridiculous images and dumb catchphrases shoved down our throats (“Good Afternoont!”), why shouldn’t we be able to talk back? So many ads are so laughably stupid that a cartoonish moustache just seems to fit. On another level, it’s a return to hand-written form in a technology driven age where we type so much that some of us have actually forgotten how to write cursive. Also it’s about war or something.
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