In the lead-up to Halloween, Experian Hitwise data shows searches for variations of “costume” and “costumes” are up about 3% over 2010 (share of search 20 weeks before Halloween through five weeks before Halloween in 2011 vs. 2010). Moreover, as PriceGrabber reports that 73% of American consumers will spend money on a new costume and 50% will purchase Halloween-related décor, the National Retail Federation is anticipating an 18% increase in Halloween-related spending this year over last . Read the rest at Hitwise.
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Costume Searches Up From Last Year
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