The new campaign from IKEA examines how space efficiency can improve your life at home. Launching with the TVC ‘One Room Paradise’, the spot created by Mother and Directed by Megaforce (Riff Raff Films) tells the story of single mother ‘Mandy’ and her son ‘Liam’ who live in a tiny, toy, high-rise flat. Following their everyday lives, we see how IKEA products make the most of their space and help them to enjoy life regardless of the size of their flat. Credits Agency: Mother London Director: Megaforce Production Company: Riff Raff Producer: Cathy Hood Agency Producer: Ellie Gibb Colour Grading: Paul Harrison Flame: Judy Roberts Post Producer: Justine White VFX: Finish & Mathematic Editor: Joe Guest @ Final Cut
via http://vimeo.com/69549331
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